Client: Adidas,
Focus: Bring awareness to homelessness in NYC through adidas and sports. Why do we refuse to give that homeless person money? Ignore his or her existence? We idolize all those superstar athletes, but ignored a person that could’ve been that. We don’t know a person’s circumstances, maybe that person you ignored could’ve been Lebron, but a wrong turn in their life took place and now they must beg for money. Don’t ignore them.
Tagline: Discover the Forgotten
Purpose: To sell the clothing line to raise money for homeless shelters. Use the online contest to bring awareness to homelessness with art. Also use mural paintings from adidas to bring awareness to the campaign
Audience: Male and female 17-25 living in NYC
Tone: serious
